Lady Marmalade
Restaurant Project
Lady Marmalade Restaurant offers a unique food experience for its customers, but it is only in store. The purpose of this project is to understand and optimize the customer experience through using the website on a desktop or from the mobile.
My Role
UX Researcher & Designer, UI Designer
Methodologies
Usability Testing, UI/UX Design
The Problem Space
Lady Marmalade Restaurant does not offer a reservation option. So, that hinders their sales, as some people do not want to wait in line for a long time to eat.
The Solution
This Project wants to give users the option of ordering online and having the food delivered to their houses. This will help increasing the revenue as the orders won’t be determined by the availability of the tables.
User Flow
Usability Testing
Prior to conducting user interviews, we conducted a screening process to identify and select suitable participants using a screener. The team conducted 10 interviews with a discussion guide and each member individually interviewed frequent online accommodation bookers to understand their experiences and needs. Participants sketched their ideal booking process, revealing overall satisfaction and specific pain points. New users faced the most challenges in the purchase path based on our primary finding.
Designed with You in Mind
This Project wants to give users the option of ordering online and having the food delivered to their houses
